Core METER components include audience exploration, reporting on critical GRP (Gross Rating Point), OTS (Opportunities To See), and reach parameters. These features allow advertisers to acquire an in-depth understanding of their target audience and evaluate the success of their ads.
METER is not equipped with hardware, but can be conveniently integrated with various devices, such as cameras, GPS trackers, and beacons, for data acquisition. An API is additionally provided to support integration with other systems.
WHAT DOES THE SYSTEM PROVIDE?
Telecom operators, mobile apps, external sensors
Managing databases for advertising frameworks, clients, and users
Calculating standard metrics: OTC, ratings, contact frequency, reach
Transparent post-buying analysis of all targeted KPIs